uChoose Rewards Members Can Now Pay with Points at the Pump at bp and Amoco
Credit and debit cardholders whose financial institutions offer rewards via the popular program from
Through an integration with Engage People, the only loyalty network that enables program members to pay with points directly at checkout, and their partnership with Velocity Logic, a leader in fuel rewards technology, uChoose Rewards members will have the option to redeem points on their fuel purchase at the pump, saving
“Expanding our rewards redemption options to include uChoose Rewards gives our consumers different ways to save on their fuel purchases, and more reasons to choose our bp and Amoco brands,” said
“Consumers value convenience, and enabling rewards program members to pay with points directly at the point of sale enhances their overall experience,” said
Paying with points is a practical way for consumers to save on an everyday purchase, and the ability to accumulate and pay with points enables financial institutions to enhance the value of their card offerings and drive card usage. According to recent Expectations & Experiences research from
“Today’s consumer expects to be rewarded for loyalty, and they appreciate the ability to redeem rewards in a variety of ways, at places they already visit,” said Rajeev Yerukalapudi, vice president of Product Management at
The integration of uChoose Rewards with Engage People’s platform allows a seamless transaction experience for the cardholder. When an eligible cardholder swipes their card at any participating bp and Amoco pump, the user will be automatically prompted with an offer to utilize their points. This creates a superior experience for the cardholder, while requiring no additional work from financial institutions.
uChoose Rewards is a flexible loyalty program that boosts activation and use of credit or debit cards by enabling cardholders to earn points and redeem them for items of value, including gift cards, travel, cash back, merchandise and more. The highly customizable solution enables financial institutions to implement a rewards program that best suits its objectives and cardholder base.
In a world that is moving faster than ever before,
About Engage People
Engage People is the only loyalty network that enables program members to pay with points directly at checkout. The global technology provider connects loyalty programs with global payment systems and online retailers, and covers 100% of the top purchase categories in
About Velocity Logic
Velocity Logic is a leader in bringing innovative reward solutions to the fuel and convenience store industry. Velocity's cloud-based solutions are built to provide flexibility and customer engagement for retailers. Velocity is the only company that can provide modular or a full turnkey software platform with a suite of reward technologies including its patented loyalty switch technology, c-store rewards, credit card enrollment, and the partner redemption platform. Each is uniquely designed to give retailers a competitive advantage. Velocity Logic is headquartered in
Senior Manager, Communications