Clients can access research, creative campaign materials and free
interactive marketing tools
BROOKFIELD, Wis.--(BUSINESS WIRE)--
Fiserv,
Inc. (NASDAQ: FISV), the leading global provider of financial
services technology solutions, today announced that the company's online
payment marketing website has been enhanced with new features and
self-service tools. The website provides financial institutions that use
the CheckFree® RXP®, PaytraxxSM or
ZashPaySM payment services from Fiserv with access to a broad
set of turnkey marketing materials that can be used to support each
financial institution's own marketing and channel management efforts.
Materials available through the site include primary market research
from Fiserv, marketing planning and execution guides, interactive online
tools such as podcasts and calculators and creative campaigns that
clients can customize and print on demand. The campaigns and materials
available through the marketing website are based on more than a decade
of Fiserv investment in research on online banking and payment behavior,
including segmentation, adoption trends and the response of consumers to
various creative appeals. Fiserv clients uniquely benefit from the
company's expertise and campaign support, which is designed to help
clients accelerate adoption and transaction volumes.
Fiserv statistics for the previous year show that among a group of 69
financial institutions, those that took advantage of one or more
Fiserv-developed online bill payment marketing campaigns saw active
users grow an average of 21 percent to nearly 32 percent, versus an
average growth of 16.5 percent for non-marketers. Driving growth in
active users is particularly important, as Fiserv Consumer Insights
research has consistently shown that bill payers are among the most
loyal and profitable financial institution customers.
"As a hometown bank, we offer our customers all the conveniences they
would expect from a larger bank, but we don't have as many resources to
dedicate to marketing," said Paula Roland, Marketing Director, 1st Bank
Oklahoma. "One of the advantages of being a Fiserv client is that they
support us with compelling marketing materials and the insights needed
to successfully promote our online bill payment service. We've been able
to identify and target the customers most likely to adopt the service,
and saw the number of active bill pay users more than double within one
year."
"We believe in providing convenient money movement options for our
members, whether it is paying bills or sending money directly to other
people," said Norb Adrian, vice president, Information Technology,
Centra Credit Union. "We've worked with Fiserv to promote the
convenience, control and security of online bill payment, and have seen
active users increase almost 18 percent as a result. Centra recently
launched the ZashPay person-to-person payment service, and Fiserv is
also providing materials to help us introduce this new capability to our
members."
The Fiserv approach to high impact marketing of online payments starts
with understanding consumer preferences and obstacles through primary
and secondary research. From there, Fiserv can deliver messaging
recommendations and creative materials that incorporate research
findings as well as prior campaign results. Compelling messaging
combined with guidance from Fiserv on target audience selection can help
financial institutions deliver the right message to the right customer
at the right time.
Financial institutions can access marketing materials such as postcards
and statement stuffers from the payment marketing website, as well as
email templates, online landing page content and banner ads. Interactive
tools to help potential users understand the value of online payments,
such as pre-recorded podcasts, time savings calculators, and video
tutorials offering step-by-step instructions are also available for
download. The website is open to all financial institutions that use
CheckFree RXP, Paytraxx or ZashPay and have a direct relationship with
Fiserv.
"Despite increasing usage over the last decade, only half of online
banking users currently pay bills at their bank or credit union website,
leaving significant room for continued adoption," said Geoff Knapp, vice
president, Online Banking and Consumer Insights, Fiserv. "Our financial
institution clients are powerful advocates for electronic payments, and
the payment marketing website equips them with the knowledge and
materials they need to drive acquisition, activation and usage of online
bill payment and person-to-person payment within their own customer
base."
About Fiserv
Fiserv, Inc. (NASDAQ: FISV) is the leading global provider of
information management and electronic commerce systems for the financial
services industry, driving innovation that transforms experiences for
financial institutions and their customers. Fiserv is ranked No. 1 on
the FinTech 100 survey of top technology partners to the financial
services industry. For more information, visit www.fiserv.com.
FISV-G
Media Relations:
Ann S. Cave
Senior Public Relations
Manager
Electronic Banking Services
Fiserv, Inc.
678-375-4039
ann.cave@fiserv.com
or
Additional
Fiserv Contact:
Wade Coleman
Director, Public Relations
Fiserv,
Inc.
678-375-1210
wade.coleman@fiserv.com
Source: Fiserv, Inc.
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