Businesses Can Keep Customer’s Personal Information Personal with New Solution from Fiserv
TransArmor Personal Data Protection incorporates industry-leading data security technology from Protegrity
With TransArmor Personal Data Protection, businesses are able to encrypt and tokenize personal information that consumers provide to businesses during routine interactions, such as creating a customer account, enrolling in a promotion, or disclosing basic shipping information. For the first time, when used alongside TransArmor Data Protection,
“As businesses build more effective consumer engagement strategies leveraging additional consumer data, it is incumbent on all businesses to secure personal data their customers entrust them with,” said
To meet PCI requirements, merchants must protect payment card data at the point of sale. However, personal information like a customer’s name, home address, email, phone number, account number or password have not typically received the same level of protection. This personal information is in high demand on the dark web, and has been the target of high-profile data breaches.
“Maintaining data security is a priority for a majority of businesses, yet it can be a cumbersome task that some are ill-equipped to handle,” said
Protegrity technology enables the tokenization engine for TransArmor Personal Data Protection. By allowing businesses to tokenize data in motion, in use, and at rest, Protegrity solutions help enterprises protect sensitive consumer data to further drive their digital transformation.
“Our collaboration with
TransArmor Personal Data Protection supports business applications and processes, and allows those systems to secure personally identifiable information and sensitive personal information. The same level of security for elements of protected health information will be available at later date. Additionally, TransArmor Personal Data Protection helps businesses secure personal information of their own employees that may be stored on internal systems.
In a world moving faster than ever before,
Founded by a team of data security experts aiming to simplify the complexities of traditional data protection methods, Protegrity has at its core the customer-first mission of creating and delivering the most comprehensive and reliable data security solutions possible. This mission and commitment has driven our innovative approach for more than 15 years, which remains unmatched in its depth and breadth. With Protegrity, enterprises can confidently leverage their sensitive data for digital transformation while ensuring its protection whether in motion, in use, or at rest. For more information, visit www.protegrity.com.
Digital Marketing Director