Black Friday Brick-and-Mortar Sales Up 4.2% According to SpendTrend Data
A comprehensive overview of consumer spending for Black Friday 2019, the SpendTrend Holiday Snapshot analyzes aggregate sales data across more than one million brick-and-mortar merchant locations, spanning all major retail verticals.
Key Black Friday 2019 retail trend data is included in the SpendTrend Holiday Snapshot infographic.
Highlights for 2019 include:
Black Friday brick-and-mortar sales were up 4.2%, with the greatest increase over normal shopping activity seen across electronics and appliances, sporting goods, and clothing/shoe stores. Electronics and appliance stores saw the largest average ticket size at
New York, Los Angelesand Chicagohad the greatest increase in sales volume compared to a typical Friday in those cities. Oklahoma City, San Antonioand Raleighexperienced the smallest increase in sales volume compared to a typical Friday.
Consumers started their Black Friday shopping trips with breakfast, with restaurants posting their highest transactions per minute at
9 a.m.local time. Consumers also shopped at specialty retailers early, with activity peaking at 10 a.m.at places like jewelry stores, cosmetics stores and boutiques.
- Shoppers demonstrated their propensity to travel for a good deal, with 38% traveling more than 10 miles, and 25% traveling more than 25 miles to shop at a physical store.
- When paying with a card, consumers chose credit. Fifty-seven percent of card-based spending was via credit card, compared to 43% for debit. Spending via mobile wallets was up 82% compared to 2018.
“Despite the evolution in consumer shopping habits, Black Friday remains an important bellwether for the holiday season,” said
Media: To arrange a phone interview to discuss the Black Friday 2019 SpendTrend Holiday Snapshot data in greater detail contact
Additional Resources: SpendTrend Holiday Snapshot infographic - www.firstdata.com/spendtrend/2019/black_friday_infographic.pdf.
About SpendTrend from First Data, now
SpendTrend® economic analyses provide a comprehensive view of transaction and dollar volume growth by payment type. The unique analyses aggregate retail sales data across more than four million merchant locations to provide extraordinary insight into consumer spending patterns in all major retail verticals. With a combination of macroeconomic reports and customized datasets, SpendTrend economic analyses help guide forecasting, validate models and identify sales growth areas.
First Data is now