BROOKFIELD, Wis.--(BUSINESS WIRE)--
Fiserv,
Inc. (NASDAQ: FISV), a leading global provider of financial services
technology solutions, today announced the release of a white paper
exploring how the rapid adoption and evolution of mobile banking is
impacting the way consumers are utilizing other banking channels. The
complimentary whitepaper, "Snacking, Lunching and Fine Dining: How
Mobile is Reshaping Every Banking Channel," can be downloaded at www.fiserv.com/mobile-reshaping.
As consumers shift more interactions and transactions to the mobile
channel, it is impacting the ways they interact via other banking
channels, both digital and traditional.
The Fiserv white paper equates consumers' interactions through the
mobile, online and branch channels to snacking, lunching and fine
dining. Mobile banking is similar to snacking, perfect for quick,
on-the-go interactions. Online banking, like lunching, involves more
in-depth interaction but is still predominantly focused on self-service.
The branch can serve up the equivalent of a fine dining experience —
ideal for special occasions requiring personal interaction and
consultation.
The Fiserv white paper provides information and strategies to help
financial institutions maximize the value of the mobile financial
services channel, as well as address the resulting changes in other
channels. Readers will gain specific insight into:
-
Two key phenomena that are reshaping multi-channel banking:
information convergence and interaction specialization;
-
How the mobile channel is evolving from informational to transactional;
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The differences, and connections, among mobile, online and branch
banking;
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Tips on how to create the optimum multi-channel user experience.
At the Fiserv client conference, Fiserv Forum, taking place in Las
Vegas, April 22 — 25, a session titled "Mobile Financial Services —
Snacking, Lunching, Fine Dining" will provide additional insights into
the content covered by the white paper. The session will be co-presented
by Serge van Dam, vice president, Mobile Solutions, Fiserv and Steve
Shaw, vice president, Strategic Marketing, Fiserv, who will provide a
research-based view of how consumers look at banking channels, and make
investment recommendations for banks and credit unions based on this
information.
"The unrivalled growth of mobile banking is fundamentally changing the
way consumers interact with their financial institutions, impacting
everything from the online banking site to the branch and everything in
between," said Shaw. "It is important for financial institutions
to have a multi-channel strategy that anticipates these market shifts.
This will enable them to serve consumers across their channels of choice
in the way they choose to use them."
Additional Resources:
About Fiserv
Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider
serving the financial services industry. Fiserv is driving innovation in
payments, processing services, risk and compliance, customer and channel
management, and business insights and optimization. For six of the past
eight years, Fiserv ranked No. 1 on the FinTech 100, an annual
international listing of the top technology providers to the financial
services industry. For more information, visit www.fiserv.com.
(FISV-G)
Media Relations:
Ann Cave
Manager, Public Relations
Digital
Channels and Electronic Payments
Fiserv, Inc.
678-375-4039
ann.cave@fiserv.com
or
Additional
Contact:
Wade Coleman
Director, Global Communications
Fiserv,
Inc.
706-225-9233
wade.coleman@fiserv.com
Source: Fiserv, Inc.
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