ACLEDA Bank Plc. Extends Mobile Financial Services to New Segments with Mobiliti Reach from Fiserv
The largest bank in Cambodia now provides mobile banking and payments
to consumers without existing banking relationships
Mobile banking and payments capabilities are provided via the ACLEDA
Unity service using the Mobiliti Reach platform from Fiserv
BROOKFIELD, Wis.--(BUSINESS WIRE)--
Sibos Booth Hall 1, Stand # 1C11 — Fiserv,
Inc. (NASDAQ: FISV), a leading global provider of financial services
technology solutions, today announced that ACLEDA Bank Plc. (ACLEDA),
the largest bank in Cambodia, has extended its ACLEDA Unity mobile
banking and payments service to new, untapped consumer segments using
Mobiliti Reach™ from Fiserv. The bank, which has offered
Fiserv-supported mobile financial services to its customers since 2010,
can now provide mobile account and payment capabilities to consumers who
do not have an existing banking relationship of any kind.
"We started our mobile journey in 2010 by offering our customers a
compelling set of mobile banking, alerting and payment capabilities,"
said Mr. In Channy, President and Chief Executive Officer, ACLEDA. "We
soon realized that there was significant growth potential for mobile
financial services among the many Cambodian consumers who do not have
bank accounts. The extension of services to these consumers via ACLEDA
Unity and Mobiliti Reach is enabling us to become the leading financial
services provider amongst textile workers, farmers in remote rural areas
and anyone else in Cambodia."
Mobiliti Reach enables consumers without a banking relationship to
create and fund an ACLEDA Unity mobile only account (called a ‘Unity
Account') from which they can complete transactions. Popular transaction
types include person-to-person payments, bill payments, mobile phone top
ups and cash deposits and withdrawals via ACLEDA branches, ATMs and
With the deployment of Mobiliti Reach, ACLEDA has successfully extended
financial functionality to user segments that cannot be effectively or
profitably serviced through traditional banking channels, such as the
branch and contact centers. This helps ACLEDA fulfill their commitment
to be a leader in the development of the Cambodian economy by providing
secure, technologically advanced banking services.
"The mobile channel offers financial institutions a practical way to
reach consumers who have never had the opportunity to access financial
services, and to do so profitably," said Adam Clark, senior vice
president and general manager of mobile solutions, Digital Channels,
Fiserv. "The success of the ACLEDA Unity service among both existing
customers and consumers without a banking relationship demonstrates the
potential of the mobile channel to create new revenue sources and reach
new customer segments. Mobiliti Reach is a quick and cost-effective way
for banks to reach un-tapped markets, and it is built on the same
industry-leading Mobiliti platform, resulting in lower operational costs
for the mobile channel."
Mobiliti from Fiserv supports mobile banking and payments for hundreds
of financial institutions and millions of consumers worldwide. It is
available in multiple distinct versions, including Mobiliti Reach, which
is designed to meet the specific needs of mass market consumers in
emerging markets. Mobiliti supports all three major mobile access modes:
messaging (SMS and USSD), mobile browser and downloadable applications,
as well as support for tablet applications.
About ACLEDA Bank Plc.:
ACLEDA Bank Plc. is a public limited company based in Phnom Penh,
Cambodia. As of August 2012, ACLEDA has 237 branch offices network
nationwide, the largest one in Cambodia, and 7,436 staff members serving
more than 1.2 million customers. For more information, visit www.acledabank.com.
Recently, ACLEDA Bank Plc. has 03 subsidiaries, in which 02 of them,
ACLEDA Bank Plc. holds 100%, ACLEDA Securities Plc. and ACLEDA Training
Center, and 39.95% of ACLEDA Bank Lao Ltd.
ACLEDA Bank Plc., currently, received preliminary license named "ACLEDA
MFI Myanmar Co, Ltd." for operation in Myanmar holding capital 100%
in amount of USD10 million. ACLEDA Bank is looking to open branches
across the ASEAN and in other countries in the Greater Mekong
Sub-region. The Bank's long-term plan is to transform ACLEDA Bank into a
regional bank. As Planned, the Bank will continue to expand branches in
China and Vietnam as soon as possible.
Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider
serving the financial services industry, driving innovation in payments,
processing services, risk and compliance, customer and channel
management, and business insights and optimization. For more
information, visit www.fiserv.com.
Vice President, Strategic
Digital Channels and Electronic Payments
Senior PR Manager
Source: Fiserv, Inc.
News Provided by Acquire Media
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