Web-based marketing analytics platform combines a complete view of
the customer with campaign management, reporting and expert advice
BROOKFIELD, Wis.--(BUSINESS WIRE)--
Inc. today announced that it is equipping financial institutions to
better understand customers and identify marketing opportunities within
their customer base through a new marketing analytics solution that is
already being implemented by banks and credit unions.
Integrator Advance™ offers multiple tools, including research-based
segmentation, cross-sell intelligence, campaign management, and
reporting, in a single platform. The solution combines technology with
insights to enable financial institutions to market effectively to the
right customer, based on analytics that indicate the customer's
propensity to use a certain product or service. This intelligent
marketing can lead to enhanced relationships, increased use of products
and services, and financial institution growth.
Integrator Advance leverages technology and expertise from Raddon®,
a Fiserv company and provider of innovative research, insightful
analysis and strategic guidance to financial institutions. Banks and
credit unions that utilize Integrator Advance have the option to combine
the technology with expert advice from Fiserv to guide the execution of
"Integrator Advance gives us centralized access to marketing campaigns
and results, and enables us to share those across our organization,"
said Dena Weber, senior vice president of operations, First Federal
Savings Bank in Ottawa, Illinois. "This will allow us to stay in step
with our customers as we refine the capabilities we're offering each
individual based on their needs and how they interact with the bank.
It's not about marketing more stuff, but about making people aware of
how the services the bank provides can help them in their day-to-day
"Understanding our Members and their likelihood to utilize the services
that we offer is paramount for us to deliver the right messages at the
right time," said Dave Valentine, vice president, Sales and Marketing,
of Consumers Credit Union in Gurnee, Illinois, the first financial
institution to implement the solution. "With Integrator Advance, we will
better collaborate on our Members' relationship as well as on more
effective campaign management. The technology, advice from Fiserv, and
integration with our core processing platform gives us a high degree of
confidence in our future marketing capabilities."
For financial institution marketers, the MCIF system - or Marketing
Customer Information File - has long been a staple for growing existing
household relationships. Integrator Advance replaces the MCIF system.
With a web-based architecture and clean user interface, the platform
updates proven marketing techniques of grouping accounts by household,
segmenting by buying attributes, and managing relationships and
campaigns according to specific household needs.
With Integrator Advance, marketing analytics knowledge and marketing
capabilities are available to any employee in the organization via
desktop or tablet. Because the solution is easily used by even
non-technical employees, campaign execution and knowledge distribution
are efficient and accessible. A front-line view allows any
customer-facing employee to see the offers available to a specific
customer. For example, a relationship manager can see that a customer is
a candidate for a loan, can see material that has been sent to him or
her, and engage on the opportunity.
"In addition to highly functional technology, Fiserv can provide the
expertise of a dedicated advisor to help the institution market more
effectively. This is not just technical support, but consultation based
on best practices of financial services marketing," said Curt Johnson,
director, Product Management, Open Solutions, Fiserv. "The insights our
advisors provide are backed by our ongoing consumer and small business
research, as well as practical hands-on experience."
Integrator Advance is part of a suite
of Market Performance Solutions from Fiserv that enables financial
institutions to grow and better serve customers via integrated
multi-channel marketing, providing the analytics needed for targeted
product and service offers. It can be used by any financial institution
on any core account processing platform.
In a world that is moving faster than ever before, Fiserv helps clients
deliver solutions that are in step with the way people live and work
today - financial services at the speed of life. Learn more at fiserv.com.
Fiserv, Inc. (NASDAQ: FISV) enables clients worldwide to create and
deliver financial services experiences that are in step with the way
people live and work today. For more than 30 years, Fiserv has been a
trusted leader in financial services technology, helping clients achieve
best-in-class results by driving quality and innovation in payments,
processing services, risk and compliance, customer and channel
management, and insights and optimization. Fiserv is a member of the
FORTUNE® 500 and has been named among the FORTUNE Magazine World's Most
Admired Companies® for four consecutive years, ranking first in its
category for innovation in 2016 and 2017. For more information, visit fiserv.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170808005933/en/
Director, Public Relations
Elizabeth McMillan, APR
Source: Fiserv, Inc.
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