Immediate insight into account activity helps customers manage their
daily financial lives
BROOKFIELD, Wis.--(BUSINESS WIRE)--
Inc. (NASDAQ: FISV), a leading global provider of financial services
technology solutions, announced today that within the past year more
than 200 financial institutions selected Notifi℠ to enable the delivery
of real-time event-based alerts, providing customers with immediate,
actionable insights so they can better manage their daily financial
"Notifi is changing the way customers look at our bank," said Stephen
Davenport, vice president and chief operating officer, First Savings
Bank of Hegewisch in Chicago. "Our customers see alerts as a proactive
way we're communicating information that is important to them, adding
significant value to their banking relationship."
With Notifi from Fiserv, relevant financial events such as a low
balance, a pending loan payment or a suspicious credit card transaction,
automatically trigger the delivery of real-time alerts. Customers
control their communication preferences and can choose to receive alerts
via email, text, a secure online inbox, or push notifications delivered
through their mobile banking app.
Findings from the 2017 Expectations
& Experiences: Household Finances consumer trends survey
conducted by Harris Poll on behalf of Fiserv show the growing importance
of offering advanced alerting options to the latest generations of
banking customers. Millennials (ages 18-37) are more than twice as
likely as older generations to track the money they spend using banking
alerts (36 percent vs. 17 percent). Millennials are also more likely to
find it helpful to receive information about bills due and balances via
Davenport points out the ability to choose how they will receive alerts
- by text, email or push notification - is important to First Savings
Bank of Hegewisch customers.
"We've seen high adoption of push alerts among customers who use mobile
banking and who appreciate the ease of receiving notifications on their
device, even if they're not signed into their mobile banking account,"
Axiom Bank, headquartered in central Florida, saw immediate adoption,
with more than 2,000 customers setting up account alerts in the first
three months after deploying the solution.
"We actually use Notifi as a counseling tool to help strengthen
relationships and improve a customer's financial health," said Ron
Strand-Sorrell, executive vice president and chief operating officer,
Axiom Bank. "Anytime a customer is facing a negative situation, such as
an overdrawn account, we're able to demonstrate how Notifi can help by
alerting them when the balance is low."
Strand-Sorrell notes the value of Notifi extends beyond the notification
to make it easy for customers to take action in response to an alert.
For example, they can use their mobile device to deposit a check and
resolve a low balance before the branch is even open.
For Home Federal Bank, serving south central Nebraska, the fraud
prevention aspects of Notifi have been important for building trusted
relationships - an experience that's consistent with consumer research.
According to the Expectations & Experiences survey, more than 40 percent
of consumers have caught a fraudulent transaction using banking alerts,
and 67 percent report transaction-based alerts provide a feeling of
"In a world of evolving fraud, Notifi is an advanced tool that can help
protect customers," said Lisa Harris, first vice president and chief
operating officer, Home Federal Bank. "We recently had a customer with
an attempted wire fraud on an account. We were able to show how
real-time alerts could have protected this customer, and then activated
alerts on the account."
"Financial institutions are competing with many other messages and apps
on their customers' devices. Notifi helps our clients cut through the
digital noise to reach customers when and how they prefer, with messages
that are relevant," says Eric Jones, senior vice president, product
management, Bank Solutions, Fiserv. "This creates a deeper connection
with customers and a stronger appreciation for their banking
In a world moving faster than ever before, Fiserv helps clients deliver
solutions that are in step with the way people live and work today -
financial services at the speed of life. Learn more at fiserv.com.
Notifi video featuring Home Federal Bank - https://fisv.co/NotifiHomeFederal
Fiserv, Inc. (NASDAQ: FISV) enables clients worldwide to create and
deliver financial services experiences that are in step with the way
people live and work today. For more than 30 years, Fiserv has been a
trusted leader in financial services technology, helping clients achieve
best-in-class results by driving quality and innovation in payments,
processing services, risk and compliance, customer and channel
management, and insights and optimization. Fiserv is a member of the
FORTUNE® 500 and has been named among the FORTUNE Magazine
World's Most Admired Companies® for four consecutive years,
ranking first in its category for innovation in 2016 and 2017. For more
information, visit fiserv.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180108006146/en/
Director, Public Relations
Elizabeth McMillan, APR
Source: Fiserv, Inc.
News Provided by Acquire Media