BillMatrix Corporation Is Now Fiserv

February 23, 2009
Brookfield, Wis., February 23, 2009 – BillMatrix Corporation is now Fiserv. BillMatrix, founded in 1994, and acquired in 2005 by Fiserv, Inc. (NASDAQ: FISV), the leading global provider of financial services technology solutions; today announced it is formally changing its name to Fiserv. The change of the name and brand unifies all Fiserv business units with a new, enhanced market approach and new brand identity, affirming the company’s commitment to its clients and to leading a transformation of financial services technology. The new icon is representative of a further acceleration in Fiserv’s singular approach to the market and better anticipating changing client demands within a rapidly evolving environment.

BillMatrix, with 250 employees at offices in Dallas and Irving, Texas, provides outsourced alternatives to traditional payment methods using the latest automated technologies. The products include fully hosted, self-service bill payment services via the Internet and telephone for consumers, customer service representatives and third-party agents. BillMatrix works with many large corporations to supplement paper-based methods of remittance with convenient, labor- and cost-saving electronic payments. Consumers, customer service representatives and other third-party agents are able to make payments via hosted Internet and telephone systems, using credit card, ATM debit card, and electronic check payment options.

“BillMatrix has a long history of providing its clients with a comprehensive approach to on-demand biller payment services from the consumer market to dedicated call centers and everything in between. We are proud of our history of client satisfaction and will take that forward under the name and brand of Fiserv. This is a great opportunity for us to offer our clients the innovative products and strengths of a Fortune 500 company – all focused on one thing, serving the clients. Partnering with the Online Billing & Payment and Walk-In Solutions of Fiserv, our mission is to provide a full suite of billing and payment solutions across every touch point through one face to the biller, allowing our clients to reduce costs and provide better service to their customers,” Robert E. Wilson, general manager Electronic Payment Services, Fiserv.

This new Fiserv brand identity marks a fundamental shift in the company’s approach to the market that began in 2006, when President and Chief Executive Officer Jeffery Yabuki reorganized the company around the Fiserv 2.0 strategic framework. This “2.0” vision of moving Fiserv to the next level was accelerated by the acquisition of financial technology innovators CheckFree, NetEconomy, Corillian and BancIntelligence. Today Fiserv clients have access to proven technologies and best practices available across a broad spectrum of online, mobile, front and back office, payments and processing infrastructures upon which financial institutions and corporations depend.

“We are focusing all of our technology expertise under one brand and one name, Fiserv. The financial landscape has changed forever for our clients, and we are prepared with innovative products and technologies to lead the transformation forward. This new brand strategy will allow Fiserv to build on our 25-year history of unparalleled client focus, strength and stability, and make it easier and even more rewarding to do business with our company,” said Yabuki.

Jeanne Capachin, research vice president of global banking for Financial Insights, has covered Fiserv as an analyst for two decades, most recently to compile the FinTech list of top technology providers in the financial industry. To her, the master brand strategy is a good move for Fiserv. “I’ve seen a lot of market consolidation since we started the FinTech 100. For 25 years Fiserv has been a very successful holding company, acquiring companies and allowing them to function independently. As the market leader, it is to the company’s advantage to align all of their assets in a cohesive manner. This change will allow Fiserv to focus all its technology expertise, and energies on one brand and one structure.”

About Fiserv, Inc.
Fiserv, Inc. (NASDAQ: FISV) is the leading global provider of information management and electronic commerce systems for the financial services industry, driving innovation that transforms experiences for financial institutions and their customers. Ranked No. 1 on the FinTech 100 survey of top technology partners to the financial services industry, Fiserv celebrates its 25th year in 2009. For more information, visit www.fiserv.com.

For more information contact:
Doug Jackson
Marketing Manager
Electronic Payment Services
Fiserv, Inc.
Formerly, BillMatrix Corp.
214-750-2884
doug.jackson@fiserv.com

Fiserv Corporate Contact
Lori Stafford-Thomas
Assistant Vice President Corp. External Comm.
Fiserv, Inc.
262-879-5130
lori.stafford@fiserv.com